Product video for the FINsix DART's Kickstarter launch.
Advertising, Cinematography, Film,
Phil Wall - Director, Producer, 2nd Camera, Editor | Henry Young - Producer, Cinematographer, Assistant Editor
Drew Silverstein - Original Score
This product video was shot in Menlo Park, CA and San Francisco, CA in March 2014. FINsix is a tech startup and wanted to produce a video to help launch their first product, the DART. This was my first professional collaboration with Henry Young, a San Francisco-based cinematographer/editor. We had previously worked together at the University of Southern California's Summer Film Workshop in 2005. Henry, who is a graduate of USC, was the TA for the cinematography class. I ended up collaborating with him on a few of the class projects, including KILLER IMAGINATION, which was later featured in a few short film festivals.
This project needed to be centered on the product's form and function. We decided to shoot on a turntable with white plexiglass to get some sexy shots of the DART. Then we found a clean coffee shop in downtown SF for the "action" shots. FINsix supplied a mockup of a wall outlet that we used on the turntable.
Camera - Red EPIC
2nd Camera - Canon 5D
Sound - Tascam DR-100
Henry Young on the Red EPIC during the product shoot.
FINsix CEO, Vanessa Green, rehearsing her lines.
The FINsix DART Kickstarter campaign launched on 4/14/14 and raised over $200,000 in under 24 hours.
The project's success landed it a featured spot on Kickstarter's homepage under "popular." The video received over 90,000 views in under 48 hours.